The NSW National Parks and Wildlife Service (NPWS) and Destination NSW have launched a campaign to promote NSW Great Walks.

The campaign showcases some of the state’s most breathtaking and diverse landscapes and frames multi-day hiking as an immersive way to connect with nature.

In-market dates: Campaign activity runs from June to July 2025. Advertising channels: outdoor, print, video on demand (streaming and broadcast), paid social media and paid search.

Toolkit: learn more about how stakeholders can get involved in the campaign here.

View the campaign film below: