Next time you’re considering a NSW getaway, Make it Maitland – that’s the message of the NSW Government’s latest tourism marketing campaign, in partnership with Maitland City Council.5 June 2019
Minister for Tourism Stuart Ayres said the campaign, which launches on Wednesday 5 June, primarily targets singles and couples aged 35 to 55 years residing in Sydney, as well as those who live two to four hours’ drive from Maitland.
“The NSW Government, through its tourism and major events agency Destination NSW, is proud to contribute $100,000 to the Make it Maitland campaign, which will be matched dollar for dollar by Maitland City Council,” Mr Ayres said.
“Maitland is a vibrant, historic city rich with experiences for all tastes.
“Research shows that over 55s are significantly more aware of Maitland than others so we have a real opportunity through this campaign to grow awareness and destination appeal with a slightly younger audience.
“Positioned on the banks of the Hunter River, Maitland charms visitors of all ages with its intriguing heritage, food festivals, delicious eateries and bustling markets.
“Visitors can discover beautifully restored colonial buildings, museums and a fine regional art gallery.
“Maitland is also home to eclectic regional events like the Aroma Coffee and Chocolate Festival, Riverlights Multicultural Festival, and Bitter and Twisted Festival.
“The city’s essence is found in its people, who will feature prominently throughout the campaign.
“Being within such easy reach of Sydney makes Maitland a perfect weekend getaway and, for those living further afield, Newcastle Airport is only 25km from the city centre and offers direct flights to and from east coast cities and Adelaide.”
Maitland City Council’s Mayor Loretta Baker said, “Maitland has such a unique story to tell. With our rich history, engaging local characters, strong creative culture, quality food offering and fantastic events we should be telling a wider audience and this campaign is going to do that for us.
“The Make it Maitland campaign is a great opportunity for local businesses and residents to get involved and share the word on social media about how vibrant our city really is.”
The campaign leverages the Make it Maitland brand which is Maitland City Council’s new destination brand identity and will incorporate the existing #mymaitland social media hashtag.
The campaign is funded through the State Government’s Regional Tourism Fund (RTF) which offers funding for marketing and product development support activities between $100,000 and $500,000 to invest, which is matched dollar-for-dollar by Destination NSW.
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