NSW destinations and experiences attended Australia Marketplace Japan and Korea 2026 from 2-4 September.
Hosted by Tourism Australia at the Keio Plaza Hotel Shinjuku, Tokyo, the event was an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key travel agencies and tour operators from Japan and Korea.
It included two and a half days of pre-scheduled appointments between buyers and sellers as well as networking opportunities.
Destination NSW joined 25 delegates selling NSW products for meetings with 72 buyers from Japan and Korea.
Australia Marketplace Japan and Korea 2026 was a valuable opportunity to strengthen relationships, update product knowledge and discuss new business opportunities.
Japan continues to be an important visitor market for Australia, achieving 13 per cent growth in visitors in year ending June 2026. It was one of only three markets that grew for Australia during June compared with the previous year.
Australia also saw nine per cent year-on-year growth from South Korea during the period.
Tourism Research Australia data shows NSW attracted 166,200 visitors from Japan in the year ending March 2026 (up 8.6 per cent year-on-year). There were also 299,200 visitors from South Korea during the period (up 3.6 per cent year-on-year).
Learn more about international markets here.
