New Expedia data has revealed one in two Australians are planning a domestic winter break, with Byron Bay named as the best local getaway.
Expedia’s Top 10 Stay Here Winter Destinations list highlights local getaways that offer strong value, fewer crowds and a more relaxed pace in winter.
Byron Bay was number one, with data showing it to be up to 40 per cent cheaper and 15 per cent quieter, while offering humpback whale watching and epic winter surf.
Also on the list for NSW was Coffs Harbour at number five, with the town up to 30 per cent cheaper and 40 per cent quieter during winter. It was described as perfect for hinterland hikes, relaxed beach days and winter sunshine.
At number nine was Sydney, with Expedia data showing it was up to 15 per cent cheaper and 15 per cent quieter during winter, perfect for theatre nights, whale watching, cosy dining and a more relaxed city pace.
According to Expedia research, Australians are leaning into domestic travel, focusing on:
- Value for money (45 per cent)
- Slower, more relaxed travel (34 per cent)
- Shorter, easy-to-plan getaways (25 per cent)
The top reasons Australians enjoy travelling locally during winter are:
- Fewer crowds (38 per cent)
- Cooler temperatures (37 per cent)
- Better value on accommodation and flights (30 per cent)
The car is still king for domestic travel, with more than three‑quarters of Aussies (78 per cent) planning road trips over travelling by plane or train.
Expedia Travel Expert Sarah King said: “With the cost of travel front of mind, Aussies aren’t giving up on winter breaks, they’re simply travelling smarter.
“Visiting destinations in their off‑peak season is one of Australia’s best‑kept travel secrets. Staying local can mean lower prices, a slower travel experience and supporting tourism operators during quieter months.”
