Destination NSW showcased immersive experiences in regional NSW to conference, meeting and incentive planners during its 2024 Business Events NSW Famil Series.

Famils were held in Newcastle, Port Stephens, Orange, Bathurst and the Sapphire Coast.

Newcastle and Port Stephens famil

Hosting famils plays a critical role in raising awareness and consideration of NSW in the mindset of buyers, driving new sales leads and bookings for regional NSW stakeholders.

The Famil Series follows Destination NSW launching a fresh approach to growing the business events sector in regional NSW, with messaging aligned to its ‘Feel New’ visitor brand.

The new ‘Corporate events that feel anything but’ positioning presents an engaging alternative to the traditional business event experience.

Business visitors are a high yield sector and distributing their economic benefits across the state is key to growing the visitor economy.

Business event travellers spend on average $554 per person per night in NSW, which is 101 per cent higher than the average overnight spend for leisure travellers, who spend on average $182 per night.

Orange and Bathurst famil

Thank you to Destination Newcastle, Destination Port Stephens, Newcastle Afoot, Blanca Honeysuckle, NEX, Newcastle City Hall, Earp Distillery, QT Newcastle, Crystalbrook Kingsley, CoastXP, Murrook Cultural Centre, Sand Dune Adventures, B Farm by Murrays, Port Stephens Koala Sanctuary, The Anchorage, Little Beach Boathouse, Ramada Resort by Wyndham Shoal Bay, Crest Birubi Beach, Shoal Bay Country Club, Irukandji Shark & Ray encounters, Orange360, Bathurst Regional Council, The Remington Orange, Hotel Canobolas, Indigenous Cultural Tours, Ross Hill Wines, Orange Regional Gallery and Civic Theatre, Quest Apartments, The Oriana, Byng Street Hotel, Union Bank, Banksia Orange, Rowlee Wines, Printhie Wines, Bathurst National Motor Racing Museum, Bathurst Rail Museum, Rydges Mount Panorama Bathurst, Bishops Court Estate, Bathurst Goldfields, Box Grove Farm, Abercrombie House, Bathurst Grange Distillery, The Twyford, Hotel Australasia, Seahorse Inn, Club Sapphire, Wharf Restaurant, Hillcrest Motel, Bar Monti, Navigate Expeditions, Broadwater Oysters, Nine Circles Distillery, Wheelers Seafood Restaurant, Tanja Lagoon Camp, Tathra Hotel, Tathra Beach Eco Camp and Tathra Beach House Apartments.

NSW visitor economy businesses can take advantage of the opportunities in the business events sector by creating a free listing on