Destination NSW has launched its ‘Feel the Sydney Side of Summer’ campaign, highlighting the diversity of experiences on offer from the harbour to Western Sydney.
Paid campaign activity will run through September to December 2026, aligning with the key summer travel planning and consideration period.
The seasonal campaign focuses on:
- Increasing the appeal of Greater Sydney as a summer holiday destination
- Building consideration and demand to visit Greater Sydney over summer
- Inspiring experience seekers aged 25 to 54 with compelling reasons to choose Greater Sydney.
Destination NSW is putting experiences and events at the heart of the story, showcasing the breadth and depth of what makes a Greater Sydney summer distinctive and positioning the city and its surrounds as the place to visit this summer.
Content features new and trending experiences, such as rooftop bars, ocean pools, waterside dining, vibrant precincts including Western Sydney, cultural institutions and key summer events.
The campaign is being delivered across paid media, PR and influencer activity, partnerships, social, e-newsletters and sydney.com, giving audiences plenty of opportunities to discover their Sydney side of summer.
View the campaign below:
