Destination NSW is inviting export-ready NSW visitor economy businesses to express interest in opportunities associated with the Australian Tourism Exchange 2027 (ATE27).

Australia’s largest annual travel and tourism event will return to Sydney from 16-20 May 2027.

ATE27 will bring together top tourism buyers from across the world and Australian businesses to establish connections and sell local experiences in international markets.

As the host state for ATE27, Destination NSW will provide a range of additional opportunities associated with the event, including:

  • Participation in the ATE27 famil program
  • Hosting an early morning or evening delegate activity in Sydney during ATE27
  • Open EOI to provide flexibility for additional product showcase and sampling opportunities that highlight the diversity and quality of NSW food and beverage offerings.

ATE26 attracted more than 2900 attendees, including buyers from more than 32 countries. The event showcased the depth and diversity of NSW’s visitor offering through more than 700 business appointments and networking events.

Destination NSW will host a virtual information session for export-ready NSW visitor economy businesses on 18 August 2026. Register here.

Expressions of interest to participate in opportunities associated with ATE27 close on Friday, 21 August 2026.

Learn more and apply here.