NSW is leading Australia's post-pandemic visitor economy rebound, surpassing $50 billion in visitor expenditure for the first time in history in the year ending December 2023.

The NSW Government has ambitious plans to drive that economic growth to even greater heights. To unlock our state’s full potential, the NSW Visitor Economy Strategy 2030 is being reviewed and evolved to showcase the best of NSW to the world by focussing on the diverse experiences on offer for visitors.

The review seeks to improve cultural experiences for visitors while also expanding visitation to Western Sydney and regional NSW.

The review of the NSW Visitor Economy Strategy 2030 presents a pivotal opportunity to shape the future of the visitor economy in NSW. It will formalise the NSW Government’s focus on experience tourism and ensure that the state’s approach to the visitor economy, the NSW Government’s Arts, Culture and Creative Industries Policy (Creative Communities), the night-time economy agenda and the regulatory environments that underpin them, are in lockstep.

Destination NSW is inviting visitor economy stakeholders from across the state to contribute their insights and expertise to the revised NSW Visitor Economy Strategy 2030.

This feedback will help identify the barriers to growth and most importantly, the opportunities and strategic initiatives that will turbocharge the growth of the visitor economy through to 2035.

Learn more about the review here.

Read the NSW Visitor Economy Strategy 2030 here, then have your say by 2 June 2024.

Share your feedback here.