The WEST Group, the Australian media and community platform borne out of the mighty Western Sydney, is redefining how people discover travel, food and culture with the launch of its new WEST app.
Starting in 2021 with The WEST Journal and now with the WEST App – WEST is now a is hyper local, hyper focused and hyper relevant digital discovery and connection platform geotargeting people wherever they are or plan to be, so they can discover and share their travel, food and culture experiences.
The WEST App is built on a fundamentally different community and connection model. Businesses are promoted through authentic, creator-led content on interactive maps.
There are no ratings, no reviews, no negative commentary. Every business is celebrated in context and geo-discoverable by locals and visitors actively planning their next travel, food or culture experience.
With more than 480 local content creators invited to become WEST Ambassadors with a combined reach of more than nine million, WEST is spearheading a new category of local discovery; one where authentic and trusted voices connect people and promote businesses, experiences and places that shape their communities.
The WEST App which will be launched at NSW on 26 May 2026, marking the next evolution of the WEST ecosystem. Bringing together content creators, councils, businesses and communities, WEST has already achieved major milestones ahead of the official app launch demonstrating strong demand for its new approach to local discovery and connection in a positive and brand-safe environment.
The WEST Group Founder Dean Boone said: “WEST was built because great local businesses deserve to be found beyond the 72-hour life of a social post.
“When a content creator, a local or a visitor shares somewhere they've discovered - that recommendation reaches the right people in the right place and keeps working long after it was first posted in the WEST App.
“What began with an idea about fuelling people’s curiosity about where they live, has grown into a ground-breaking community platform shaped by five years of working directly with business, brands, councils and the WEST Advisory Board – ensuring it delivers real value for everyone who calls these places home.
“Connection through discovery is at the core of a WEST mindset, something we want to spread far and wide, in Australia and internationally.
“We are building a powerful ecosystem that amplifies authentic local stories and gives businesses the opportunity to reach new audiences. This is a new style of media that goes beyond the scroll and ensures quality content lives on to inspire and engage.”
Learn more here.
