Destination NSW has launched a new corporate website that provides a dynamic digital hub for visitor economy stakeholders seeking the latest research, information, tools, and resources to support their growth.

The state-of-the-art platform caters to the needs of its diverse community of users with data and insights on visitors and markets; training, resources and other business support via the NSW First Program; a newsroom featuring media releases and updates; information on major event investment, industry, and business events; and the latest marketing campaigns and partner toolkits.

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. It spearheads a whole-of-government approach to visitor economy growth, working with various organisations to promote NSW as a destination, to secure and deliver major events, invest in visitor economy infrastructure and support the diverse ecosystem of visitor economy businesses that operate state-wide.

Destination NSW CEO Steve Cox said: "The NSW Government's Visitor Economy Strategy 2030 envisions our state as the leading visitor economy in the Asia-Pacific, targeting $65 billion in visitor expenditure by 2030.

“To achieve this goal, digital innovation is paramount and Destination NSW has a steadfast commitment to leveraging technology for seamless government and industry interactions, ensuring quicker and easier access to news, statistics and insights linked to the visitor economy.

“The new corporate website, designed to provide an engaging user experience, improved search functionalities and mobile responsiveness positions Destination NSW to be adaptable and forward-thinking during the momentum phase of the NSW Visitor Economy Strategy 2030 and in turn ensure NSW achieves its targets and goals for visitor expenditure.”

Key features of the new Destination NSW corporate website include:

  • Modern and intuitive UX and design
  • A highly responsive search functionality powered by Algolia, making it easy to surface reports, articles and related content
  • WCAG 2.1 Level AA compliance
  • Industry leading data security through secure, cloud-based systems Sanity and Vercel.
  • Subscription function to Destination NSW’s weekly visitor economy newsletter, Insights

Sydney design and technology agency Nightjar, which has collaborated on visitor economy projects for Vivid Sydney, Australian Tourism Data Warehouse, Rydges, Atura and QT Hotels, developed the website for Destination NSW.

View an introduction to the website below:

Visit to explore the website, discover its resources and receive updates on the latest visitor economy news and initiatives.