New research commissioned by Intrepid Travel has revealed younger travellers are actively seeking a more meaningful way to see the world.
The study of more than 8000 travellers across Australia, the United States, Canada and the United Kingdom found that more than three-quarters (77 per cent) of younger travellers believe their experience will be richer with a local expert, while 86 per cent say travelling with a local guide gives them greater confidence.
The findings reinforce a shift in what younger travellers value most. Nearly two-thirds (67 per cent) said they would prioritise lesser-known destinations over heavily visited hotspots, while 83 per cent want to visit places they don't typically see on social media.
Responsible travel is also becoming a deciding factor, with 87 per cent saying it influences how they choose to explore the world.
Intrepid Travel General Manager of Experiences Erica Kritikides said: "Younger travellers are redefining what travel success looks like. Rather than simply ticking destinations off a list, they're looking for deeper experiences, genuine local connection and opportunities to travel in a way that has a positive impact.
"We're seeing strong growth in demand for our 18 to 35s range, with bookings currently up 14 per cent into 2027.”
Learn more here.
