A new national TV series premiering this week will showcase NSW’s booming wellness tourism sector to audiences across Australia.
Season two of Well Traveller, airing on Network 10 from 11 October 2025, will feature destinations including Sydney, the Blue Mountains, Byron Bay, the Coffs Coast and hinterland, the Hunter Valley, Mudgee and the South Coast.
More than 70 NSW tourism businesses and eight farmers’ markets will be showcased during the Well Traveller partnership via TV segments, editorial content, website listings and social media posts.
Hosted by world-champion surfer Layne Beachley, the eight-part series pairs inspiring Australians with well-known personalities including Turia Pitt, Barry Du Bois, Lisa Messenger, Dr Stacy Sims, Samantha Gash, Shelly Horton and Matilda Brown with Bryan Brown and Rachel Ward.
Destination NSW has partnered with Well Traveller to accelerate growth in the state’s wellness tourism sector – identified as a key growth area in the new NSW Visitor Economy Strategy 2035, which sets a target of $91 billion in annual visitor expenditure.
The sector is riding a global wave of demand: the Global Wellness Institute forecasts the global wellness economy to reach nearly $9 trillion by 2028, while the 2025 Well Traveller Wellbeing Survey found 56 per cent of Australians plan to take a wellness-focused holiday in the next 12 months.
The partnership also builds on Destination NSW’s support for the Wellness Tourism Summit in Byron Bay, which last month attracted more than 120 industry leaders from across Australia and New Zealand.
Destination NSW CEO Karen Jones said: “Wellness tourism is one of the fastest-growing segments of global travel and a powerful driver of the NSW visitor economy.
“From thermal springs and coastal retreats to nature-based adventures and Aboriginal-led experiences, NSW has the natural assets and operators that make our state a leader in this market.
“Partnering with Well Traveller enables us to showcase these experiences to new audiences and support the businesses delivering them.”
Well Traveller founder Katherine Droga said: “With 30 years in tourism and a lifelong passion for wellness, I’ve seen first-hand the growing need for experiences that truly support people’s wellbeing.
“We were thrilled to partner with Destination NSW on the second series of Well Traveller to showcase why NSW is one of the world’s wellness tourism hotspots.”
About Well Traveller
Founded by Katherine Droga, Well Traveller is Australia’s leading wellness travel platform, curating experiences that support mind, body and soul.
The platform features retreats, cultural journeys, spas, and nature-based escapes, alongside practical inspiration and the What’s on Wellness Calendar, which lists everything from free local events to luxury offerings.
With a focus on mindful tourism and community benefit, Well Traveller highlights operators who prioritise culture, sustainability and wellbeing.
Well Traveller TV extends this mission, bringing wellness travel to life on screen through inspiring journeys with everyday Australians and well-known hosts across the country.
