Destination NSW and a record 95 NSW tourism sellers will attend Australia’s largest tourism trade event, Australian Tourism Exchange 2026 (ATE26), from 10-14 May at Adelaide Convention Centre.

The NSW delegation will include 41 tourism operators from regional NSW and 54 from Sydney, showcasing the depth and diversity of the state’s visitor experiences.

This year’s cohort encompasses iconic attractions, adventure and nature-based operators, luxury and boutique accommodation, leading food and wine experiences, Aboriginal‑owned tourism businesses, cruise and transport providers and key regional destinations.

Sixteen new-to-ATE businesses will join ATE26, supported by Destination NSW’s New Product Pathway. Buyers will be given a first look at experiences from Bowral Honey Farm, Cedars Mount View, Chapman Tours, Doltone Hospitality Group, Explore Byron Bay Aboriginal Tours, Fantasea Cruising, Grand Saddles Lodge, Haven Glebe, Hotel Marvell, Cloud9 Tours, Encore by Mingara, Outback Beds Tours, Prestige Harbour Cruises, Sea Kayak Jervis Bay, Vista Coach, and Zig Zag Railway.

Buyers will also be given the opportunity to connect with authentic culture-led experiences from across the state, with nine businesses assisted to attend through Destination NSW’s Aboriginal Trade Event Support program. They include Explore Byron Bay Aboriginal Tours, Dreamtime Southern X, Firescreek Winery, Navigate Expeditions, Ngaran Ngaran Culture Awareness, Sand Dune Adventures, Splendour Tailored Tours, Tribal Warrior Aboriginal Corporation and Wajaana Yaam Gumbaynggirr Adventure Tours.

More than 2700 attendees including 730 buyers and travel agents from 32 countries are expected to attend ATE26.