Destination NSW partnered with the Seven Network from 19-23 May 2025 to deliver a weather integration with Sunrise.

Sunrise weather presenter Katie Brown hit the road for the week-long live integration featuring segments that showcased the Northern Rivers region.

The broadcast featured more than 22 operators and experiences across Bellingen, Ballina, Lismore, Byron Bay and Kingscliff.

Sunrise has been Australia's number one breakfast TV program for 21 consecutive years.

With an estimated weekly reach of approximately three million, the integration with the program delivered powerful national exposure for regional NSW, highlighting visitor experiences ranging from wellness experiences and agritourism to outdoor adventures and coastal escapes.