NSW Tourism Association is excited to announce the winners of the 2025 NSW Top Tourism Town Awards, officially presented today at the Local Government NSW Destination and Visitor Economy Conference in The Tweed.

These awards are the culmination of a submission process that demonstrates excellence in tourism storytelling, visitor appeal and community collaboration.

They also include a consumer element – incorporating reviews and votes for people’s favourite destinations.

The outcome recognises the state’s most outstanding towns, each consistently delivering warm hospitality, memorable experiences and a strong sense of place.

The Top Tourism Town awards are proudly supported by NRMA and will feature in the spring edition of its iconic Open Road magazine, putting theses destinations in the spotlight for thousands of readers planning their next adventure across NSW

This year also marks the introduction of the NRMA People’s Choice awards, reflecting the towns you voted for.

In the Top Tourism Town category, Kiama took out Gold for the second year in a row, reaffirming its place as one of NSW’s most loved coastal destinations.

Shellharbour was awarded Silver and Ballina received Bronze—backing up its Silver win in 2024.

Newcastle, which claimed Bronze last year, secured the NRMA People’s Choice Award, showcasing its growing popularity with visitors.

Merimbula earned Gold in the Small Tourism Town category after placing Silver in 2024, demonstrating its continued rise as a premier South Coast destination.

Robertson was awarded Silver and also claimed the NRMA People’s Choice Award, while Gloucester took Bronze, replicating its 2024 podium finish.

In the Tiny Tourism Town category, Huskisson once again impressed judges, securing Gold for the second consecutive year, following its 2024 state and national titles.

Broke earned Silver for the second year running, and Millthorpe claimed Bronze as well as the NRMA People’s Choice Award, affirming strong community and visitor support.

All Gold-winning towns will go on to represent NSW at the 2025 Australian Top Tourism Town Awards in Canberra later this year.

NSW Tourism Association CEO Natalie Godward said: “It is fantastic to see so many of our regional towns return stronger each year, refining their visitor experiences and showcasing their unique stories with pride.

"These awards reflect the depth and resilience of regional tourism, especially after the last few years of challenges. The incredible effort these local communities put into creating places where visitors feel truly welcome is inspiring. Well done to all the finalists and winners!”

NRMA Parks & Resorts CEO Paul Davies said: “At NRMA, we know road trips are at the heart of regional exploration.

"We’re proud to showcase these award-winning towns to our members and inspire the next great getaway. Congratulations to all the 2025 winners.”

Acting President at Local Government NSW Mayor Claire Pontin said: “Local councils are proud to work alongside their communities to create the kind of places people want to visit - and come back to.

"From festivals to foreshore upgrades, councils are deeply invested in growing strong visitor economies that celebrate local character and deliver lasting benefits.”