Media release from the NSW Tourism Association:
Tourism businesses from across New South Wales have claimed the state's top awards at the 2026 NSW Tourism Awards, reflecting the dedication, professionalism and hard work behind their success.
Hosted by NSW Tourism Association, Gold, Silver and Bronze honours were presented across 30 categories, with 73 winners named at the state's annual tourism celebration at ICC Sydney on Monday 9 November.
The results reflect the diversity of NSW’s visitor economy, spanning attractions, accommodation, events, tours, food and beverage experiences and other services that contribute to the state’s appeal as a destination.
The NSW Tourism Awards form part of Australia's longest-running tourism awards program, which has recognised excellence nationally for more than four decades.
NSW Tourism Association CEO Natalie Godward said winning was a significant achievement, reflecting the commitment and dedication of businesses across the state.
“There is so much more to running a successful tourism business than what people see when they visit. Behind every great experience are people who work incredibly hard, who care about what they do and who are constantly looking for ways to make their business better,” Miss Godward said.
“These businesses have earned their place among the state's leading tourism businesses through a rigorous assessment process. That is a significant achievement and one they should be immensely proud of.
“It's been a challenging year for our industry however the passion and commitment across our operators hasn't wavered. Seeing what the industry can achieve and the contribution they make to their communities, is incredible and something worth celebrating.”
Accessible tourism was a standout in 2026, with seven finalists in the Excellence in Accessible Tourism category, the highest number in recent years.
Ecotourism also attracted a strong field, reflecting growing interest in responsible travel and experiences that minimise environmental impact.
This year, the NSW Tourism Association expanded its entrant support program, with a quarter of entrants taking up the new personalised mentoring service and over 50 per cent participating in entrant support webinars and regional programs.
"The whole program is more than just an award. The process provides businesses the opportunity to step back from the day-to-day to work on their business, reflect on how far they have come and plan where they are going next," Miss Godward said.
Each award entrant met nationally recognised industry standards, with submissions assessed by a panel of 50 judges alongside a consumer review score component.
The judging process was also subject to extensive internal verification and an independent external audit review by BYRONS, providing further assurance of the integrity of the results.
Regional NSW was strongly represented, with 19 of the 30 Gold awards going to regional operators, including 10 on the North Coast.
Minister for Jobs and Tourism Steve Kamper congratulated the winners and finalists, saying they reflected the quality and ambition driving the state’s visitor economy.
“The NSW Tourism Awards set a high bar, and every winner should be very proud of what they have achieved.
“From the city to the coast and the bush, these operators are telling the stories of their local communities, bringing visitors through the doors, supporting local jobs and putting money back into towns right across NSW.
“The Minns Labor Government is backing a strong and growing visitor economy, and businesses like these will be critical as we work towards our $91 billion tourism target by 2035,” said Mr Kamper.
The Outstanding Contribution by an Individual award was presented to Steve Hinks, Director at Taronga Western Plains Zoo, acknowledging exceptional contribution to the NSW tourism industry.
Two businesses, Sierra Escape and Mt Hay Retreat, were inducted into the NSW Tourism Awards Hall of Fame, after securing Gold in their respective categories for three consecutive years, from 2024 to 2026. They join the three businesses inducted in 2025.
In addition to the category winners, three Tourism Stars were selected by the judging panel for outstanding potential and commitment, with Kestrel Nest EcoHut, Nundle Woollen Mill and Tarragon Lodge Holiday Park receiving the special recognition.
For eligible Gold winners, the Awards provide a pathway to represent New South Wales at the Australian Tourism Awards, where they will compete against leading tourism businesses from other states and territories for national honours.
The Australian Tourism Awards winners will be announced at the Nyaal Banyul Geelong Convention and Event Centre, Victoria on 19 February 2027.
The 2026 NSW Tourism Awards are proudly supported by the NSW Government’s tourism and major events agency, Destination NSW.
