Events Funding and Tourism Grants

23 January 2012

NSW Aviation Attraction Fund

The Aviation Attraction Fund will accelerate NSW’s Road to Recovery, by building aviation capacity to the state through securing routes that will drive significant economic and social benefits.

The fund is open to all domestic and international airlines servicing the state or planning to service the state.

The Aviation Attraction Fund includes the following three streams:

  • Stream 1 - Sydney International Route Support
    Targeted and new airlines operating international routes into Sydney can apply, with opportunities to be assessed based on Business Case and alignment to Fund criteria. All applications must be supported and jointly funded by Sydney Airport.
  • Stream 2 - Regional NSW Domestic and International Route Support
    This is a contestable fund open to all international and domestic routes servicing NSW. Routes will be assessed on the Business Case and alignment to Fund criteria. All applications for this stream must be supported and jointly funded by a regional NSW airport.
  • Stream 3 - NSW Contestable Fund
    This is a contestable fund to supplement or fund opportunities that do not qualify for stream 1 or 2. All applications are assessed based on the Business Case and alignment to Destination NSW criteria. Airlines applying for funding in this stream must be able to match funding (cash or value in kind), either directly from the airline or through the airline’s trade partners.

Find out more about the Aviation Attraction Fund.

NSW Regional Business Event Development Fund

The NSW Regional Business Event Development Fund is designed to help stakeholders create, attract and support exciting business events for regional NSW and to support new business event initiatives. The Fund aims to enrich these business events with opportunities offered by iconic towns and regions, while helping secure successful conferences and events for their future.

Find out more about the NSW Regional Business Event Development Fund on the
Meet in Regional NSW website.

Destination NSW: Regional Event Fund

The Regional Event Fund identifies and supports events in regional NSW that have the potential to act as ‘cornerstone’ or flagship tourism events for their area by attracting overnight visitation and delivering long-term benefits to the region.

Since it was established in 1996, the Fund has supported more than 400 individual events across regional NSW.

The 2022 Regional Event Fund includes the following three streams:

  • Incubator Event stream, for the establishment of new events
  • Flagship Event stream, for the marketing of emerging events to increase their profile and encourage visitation
  • Event Development stream, for the strategic development of proven events as drivers of tourism

Find out more about the Regional Event Fund.

Cooperative Marketing Program

Destination NSW will allocate $2 million to a Cooperative Marketing Program for activity that leverages the new ‘Feel New’ Visitor Brand to drive demand, increase exposure and ensure NSW destinations and experiences are top-of-mind between March and June 2022. The Cooperative Marketing Program will enable eligible tourism organisations, local governments and tourism-related businesses to buy into Destination NSW-led promotional activity packages under the NSW Visitor Brand at subsidised rates.

The program takes into consideration the cash constraints being experienced by visitor economy stakeholders as a result of the COVID-19 pandemic and the increased pressure on their marketing resources to generate immediate visitation and future sustainability.

Find out more about our Cooperative Marketing Program on the Feel New Visitor Brand page.

Tourism Support Package

The NSW Government has launched a tourism support program designed to encourage people back into the Sydney CBD, re-ignite live music across the state, and support jobs in the accommodation, entertainment, business events and tourism sectors throughout NSW.

Find our more about the Tourism Support Package

Tourism Product Development Fund

The NSW Government announced that $4.1 million would be available through the 2021/22 Tourism Product Development Fund.

Two streams of funding are available: $1.6 million under a Refresh and Renew Fund and $2.5 million through an Experience Development Fund.

Find out more about the Tourism Product Development Fund.

Destination NSW: Regional Tourism Fund

Two streams of funding were available through the Regional Tourism Fund between 2016-2019; the Regional Cooperative Tourism Marketing Program and the Regional Tourism Product Development Program.

See a list of successful projects: Regional Tourism Fund.

Destination NSW: Regional Visitor Economy Fund (RVEF)

The Regional Visitor Economy Fund (RVEF) was launched in May 2013 to address a range of issues affecting tourism to regional NSW identified in the NSW Government’s Visitor Economy Industry Action Plan (December 2012).

See a list of successful projects: RVEF Contestable Fund  |  RVEF Quarantined Fund

Tourism Research Australia: Destination Visitor Survey Program (DVS)

Tourism Research Australia provides research information that supports improved decision making, marketing and tourism industry performance for the Australian community. The aim of the DVS Program is to provide the opportunity for regional tourism destinations to undertake research surveys specific to their area and assist informed decision making to support growth of sustainable tourism products. The research conducted within the DVS program is split into two streams: Visitor Profile and Satisfaction Program and Strategic Regional Research Program.

For more information go to tra.gov.au