NSW Regional Business Event Development Fund
The NSW Regional Business Event Development Fund is designed to help stakeholders create, attract and support exciting business events for regional NSW and to support new business event initiatives. The Fund aims to enrich these business events with opportunities offered by iconic towns and regions, while helping secure successful conferences and events for their future.
Applications open on Tuesday 2 November 2021.
Find out more about the NSW Regional Business Event Development Fund on the Meet in Regional NSW website.
Destination NSW: Regional Event Fund
The Regional Event Fund identifies and supports events in regional NSW that have the potential to act as ‘cornerstone’ or flagship tourism events for their area by attracting overnight visitation and delivering long-term benefits to the region.
Since it was established in 1996, the Fund has supported more than 400 individual events across regional NSW.
The 2022 Regional Event Fund includes the following three streams:
- Incubator Event stream, for the establishment of new events
- Flagship Event stream, for the marketing of emerging events to increase their profile and encourage visitation
- Event Development stream, for the strategic development of proven events as drivers of tourism
Applications open on Wednesday 3 November 2021.
Find out more about the Regional Event Fund.
Cooperative Marketing Program
Destination NSW will allocate $2 million to a Cooperative Marketing Program for activity that leverages the new ‘Feel New’ Visitor Brand to drive demand, increase exposure and ensure NSW destinations and experiences are top-of-mind between March and June 2022. The Cooperative Marketing Program will enable eligible tourism organisations, local governments and tourism-related businesses to buy into Destination NSW-led promotional activity packages under the NSW Visitor Brand at subsidised rates.
The program takes into consideration the cash constraints being experienced by visitor economy stakeholders as a result of the COVID-19 pandemic and the increased pressure on their marketing resources to generate immediate visitation and future sustainability.
The Cooperative Marketing Prospectus will be distributed on Thursday 4 November 2021 with applications opening on 2 December 2021. Opportunity to participate will be offered on a first come, first serve basis, subject to applicants meeting the required criteria.
Tourism Product Development Fund
The NSW Government announced that $4.1 million would be available through the 2021/22 Tourism Product Development Fund.
Two streams of funding are available: $1.6 million under a Refresh and Renew Fund and $2.5 million through an Experience Development Fund.
Applications for the Refresh and Renew Fund open on 5 November 2021 and the Experience Development Fund open on 18 November 2021.
Find out more about the Tourism Product Development Fund.
Tourism Support Package
On 25 March, the NSW Government announced a $51.5 million economic package to support the visitor economy.
The package includes:
- $20 million for up to 200,000 x $100 CBD accommodation vouchers
- $24 million to Destination NSW for a Live Music Support Package to be administered in partnership with Create NSW and the Office of the 24-Hour Economy Commissioner.
- $5.5 million for a Business Events Industry Support Package to assist business events in Greater Sydney and across NSW. For more information including eligibility criteria and the LGAs relevant to each fund and to apply, visit Meet In Sydney for the Greater Sydney, Newcastle and Wollongong program, and Meet In NSW for business events elsewhere in regional NSW.
- $2 million for a Tourism Industry Marketing Support Package through the Love NSW campaign.
More information about the package at: nsw.gov.au/living-nsw/tourism-support-package
Destination NSW: Regional Tourism Fund
Two streams of funding were available through the Regional Tourism Fund between 2016-2019; the Regional Cooperative Tourism Marketing Program and the Regional Tourism Product Development Program. Applications have now closed.
See a list of successful projects: Regional Tourism Fund.
Destination NSW: Regional Visitor Economy Fund (RVEF)
The Regional Visitor Economy Fund (RVEF) was launched in May 2013 to address a range of issues affecting tourism to regional NSW identified in the NSW Government’s Visitor Economy Industry Action Plan (December 2012). This funding program has now closed.
Tourism Research Australia: Destination Visitor Survey Program (DVS)
Tourism Research Australia provides research information that supports improved decision making, marketing and tourism industry performance for the Australian community. The aim of the DVS Program is to provide the opportunity for regional tourism destinations to undertake research surveys specific to their area and assist informed decision making to support growth of sustainable tourism products. The research conducted within the DVS program is split into two streams: Visitor Profile and Satisfaction Program and Strategic Regional Research Program.
For more information go to tra.gov.au
Note: Destination NSW’s industry support programs are regularly evolving in response to market conditions. Please review these additional resources for other opportunities:
- see our Industry Contacts page for key organisations to get in touch with.