Destination NSW is the source for NSW visitor economy insights, resources and events to help build businesses. Our vision is for NSW
to be the premier visitor economy in the Asia Pacific by 2030.
Find out about funding opportunities,
how to develop, promote and sell your product and more.
Brand and campaign
The Destination NSW events team is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the events capital of the Asia Pacific.
The latest statistical data and research to equip NSW visitor economy businesses
Latest news, events and findings
from Destination NSW and team
Learn about Destination NSW
General enquiries and information requests
Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.
Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.
Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.
Our vision is for NSW to be the premier visitor
economy in the Asia Pacific by 2030
Year ending June 2023
The Feel New visitor brand highlights the unique combination of vibrant culture and natural wonder in NSW that leaves an impression on visitors long after their visit ends.
The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.
Destination NSW uses marketing initiatives to drive awareness and consideration of NSW as a premier visitor and major events destination.
Find a Destination NSW initiative, grant or funding program to help support your visitor economy business, project or community.
Helpful resources fromDestination NSW
Subscribe to newsletters
Select the newsletter you'd like to receive
Sydney & NSW Product Updates
The quarterly Destination NSW Sydney & NSW Product Update newsletter features NSW regions in focus, export-ready tourism experiences that are new to the travel trade and product news across accommodation, visitor attractions, tours, and sectors.
This weekly industry bulletin features the latest visitor economy news and data.
This monthly newsletter for travel and lifestyle media features the latest news and story ideas on accommodation, attractions, tours, dining, shopping, events and unique experiences in Sydney and regional NSW.