NSW has the largest visitor economy in Australia and is the most popular destination for both domestic and international visitors.

In the year ending June 2023, NSW received a total of 38.9 million domestic and international overnight visitors who stayed 182.7 million nights and spent $38.9 billion.

The visitor economy has a positive impact on people’s lives and local economies. Visitor economy businesses that directly serve visitors such as hotels, attractions, airlines and tour operators represent only a small proportion of the people that benefit from the industry. As visitor dollars are spent, they spread throughout the economy and can benefit the local community in substantial ways.

Your industry partners

The visitor economy is an industry built on partnerships. Your business can use partners for help with resources, marketing and advice.

Destination NSW

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, offering a range of partner opportunities for NSW tourism businesses and industry bodies.

Destination Networks

The seven regional Destination Networks support visitor economy growth at the regional level, through destination management representing and coordinating the region’s visitor economy.

To contact the Destination Network for your region you will find your relevant representative here.

Local organisations

Visitor Information Centres, local tourism organisations, local councils and Chambers of Commerce are important partners, and can provide a range of research and support to tourism businesses.

Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events.

Connect with Destination NSW

By connecting with Destination NSW, and making us one of your key partners, you will have access to a wide range of services and opportunities.Tell us about your business at a product showcase, where you will have the opportunity to take part in a mini tradeshow event at Destination NSW’s head office in Sydney. You will meet the team, gather valuable feedback and discuss opportunities for working together.

Find out how to get involved in product showcases by contacting the Product Development team at product@dnsw.com.au

Connect with consumers

  • Reach valuable consumers by listing your product free of charge on our consumer travel websites, sydney.com and visitnsw.com. Register or update your product here.
  • Stay up to date with all the news from Destination NSW by following our social media channels, which promote Sydney and regional NSW destinations. Get involved with our social media channels by reading our Social Media Guidelines.

Connect with the media

Destination NSW has well-established relationships with Australian and international media. Every year Destination NSW co-ordinates more than 300 media visits. We also distribute a popular monthly e-newsletter to travel and lifestyle media called Sydney and NSW Uncovered

  • To find out more about media visits or inclusions in Sydney and NSW Uncovered, email media@dnsw.com.au.

Connect with the travel trade

  • The travel trade are key distribution partners. You can connect with them through our trade newsletter, trade fact sheets, new product workshops, sales missions, trade events and familiarisation visits.
  • To find out more contact the Product Development Team at product@dnsw.com.au
  • Note: To get involved in international opportunities with Destination NSW, your product needs to be “internationally ready”. To help you get your product or business ready for the international market and to learn about working with the travel trade, check out our Inbound Tourism Guide.

Get the latest news from Destination NSW

  • Insights is our comprehensive weekly industry newsletter with all the latest updates on Destination NSW news, marketing campaigns, events, development opportunities, research and general industry news.
  • Subscribe to Insights at destinationnsw.com.au/insights.

Useful connections – NSW Government partners

Business Connect

The Business Connect program is a business advisory service that provides assistance to small and medium enterprises to start and grow their business.

Aboriginal businesses can access free coaching and advice delivered locally by independent Aboriginal business advisors through the Aboriginal Business Advisory Initiative (ABAI)

Visitor Attraction Signposting Program VASP (formerly known as TASAC) was formed by the NSW State Government to plan and implement tourist signposting on the state-managed road network in NSW.

The Department of Planning and Environment, incorporating National Parks & Wildlife Service, is responsible for protecting and conserving the natural environment, built heritage, and Aboriginal Country, culture and heritage.

Business Events Sydney

Business Events Sydney promotes and develops Sydney as the premier business events tourism destination within Australia and overseas.

Transport for NSW

The lead state transport agency, Transport for NSW leads the development of a safe, efficient, integrated transport system to keep people moving, connect communities, and shape the future of cities, centres and regions.

For more information on NSW Government Business Services visit service.nsw.gov.au

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