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Insights

Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.

NSW is Australia’s leading visitor economy by combined domestic and international visitation and visitor expenditure. It has the largest number of visitor economy-related businesses and supports the most sector-wide jobs.

Destination NSW monitors the NSW visitor economy through visitor numbers, nights and expenditure, visitor dispersal, aviation and accommodation performance, tourism’s economic contribution, tourism businesses and tourism employment.

About the data

Destination NSW draws primarily on Tourism Research Australia’s (TRA) Domestic Tourism Statistics (DoTS) and International Visitor Survey (IVS) to monitor domestic and international visitation.

DoTS replaced the National Visitor Survey (NVS) in January 2025. Changes in methodology mean DoTS results are not directly comparable with previously published NVS results. Topline historical domestic figures have been backcast from January 2019 to account for these differences, and comparisons with backcast data should be interpreted with caution.

TRA may revise historical estimates with each quarterly release, so figures may differ from previously published reports.

Learn more here.

Latest data

Market segments

Information on niche markets and other special areas of interest, including:

  • Caravan and camping tourism
  • Road tripper tourism
  • Youth tourism
  • Food and wine tourism
  • Culture and heritage tourism
  • Nature and outdoor activity tourism
  • Events

NSW visitor experiences

State of play

Destination NSW has partnered with  FiftyFive5 to develop experience-focused research.

Learn more

Contribution of tourism to NSW

Data on the contribution the visitor economy makes to NSW is based on Tourism Research Australia's State Tourism Satellite Account and Tourism Businesses in Australia reports.

Latest news

Industry Support & Partnerships team

The Destination NSW Industry Support & Partnerships team provides data and insights to help Visitor Economy businesses understand the latest trends in the tourism industry of NSW.