There are opportunities to get involved and leverage of the international marketing activities of Destination NSW:

  • Product listing: Make sure your product listing is up to date on and through the Get Connected program. Use wording and images that will appeal to your international target markets.
  • Product news: Send your product news and updates to and, for the opportunity to feature in our industry and media newsletters, as well as trade updates and export ready product factsheets.
  • Attend a product showcase: Try out your presentation skills and trade kit on Destination NSW staff as you provide us with an update on your business inaseriesof15-minuteappointments. Register your interest in a showcase at
  • Subscribe to Insights: Stay up to date on news, events, workshops and resources from Destination NSW by subscribing to our weekly industry newsletter here.
  • Engage with Destination NSW social media: Visit the resource page for a guide to our consumer social media channels and how to engage.
  • Browse the NSW First resources: Visit the NSW First Program page to browse the NSW First resources.
  • Use the research: Read the extensive research available on the Destination NSW international target markets to help you to better understand your international visitors here.
  • Tell us your export ready status: Tell us if you are export ready or ready to launch to the inbound market on

New Product Workshop*: Held annually in April, this appointment-based workshop introduces newly export ready-visitor economy businesses to Inbound Tour Operators (ITOs) for the first time. If you are a new-export ready product and would like to be considered for this workshop, contact

Host trade familiarisations*: If you’d like to host trade familiarisations, please contact our distribution development team at

Host media familiarisations: Advise the media team on if you are interested in hosting visiting journalists and they will be in touch with suitable opportunities.

Find and apply for trade events*: For a full trade event calendar, visit Tourism Australia Event Calendar or contact for application details.

* Eligibility criteria apply – activity is only open to export ready -visitor economy businesses