Destination NSW is partnering with BESydney at Asia Pacific Incentives and Meetings Event (AIME) 2026 to showcase why NSW is Australia’s leading business events destination.

More than 40 NSW venues, hotels and experience providers will be on show at the Asia Pacific’s largest and longest‑running business events exhibition.

AIME 2025 set new records for its size, number of hosted buyers, exhibitors, attendees and the value of business generated on the show floor. The event saw participation from more than 675 exhibiting organisations, 640 hosted buyers, and more than 4500 attendees from around the world.

Independent post-show research and analysis projected $400 million in business transactions between exhibitors and buyers for the year ahead, marking a significant 21 per cent increase compared with AIME 2024.

AIME 2026 will feature 700 exhibitors, 700 hosted buyers and more than 20,000 pre-scheduled appointments from 9-11 February.

Business events are a key growth priority for NSW, with the latest Tourism Research Australia data showing there were 3.4 million business event visitors to Sydney in the year ended December 2024, who spent an estimated $4.1 billion while in the city.

Of those visitors, 2.3 million were domestic overnight and 347,500 were international visitors.

In the same year, there were 3.2 million business event visitors to regional NSW who spent an estimated $1.8 billion. Of those visitors, 1.9 million were domestic overnight, 1.3 million were domestic daytrip and 38,100 were international visitors.

Visit the Business Events NSW team at stand C23 at the Melbourne Convention and Exhibition Centre.

Explore the full AIME 2026 program here.