The ‘Find Your Path on a NSW Great Walk’ campaign has returned, highlighting seven spectacular multi-day walks across the state.

Delivered by Destination NSW and the National Parks and Wildlife Service, the new campaign activity follows NSW national parks celebrating their highest-ever visitation during the 2024-25 financial year, with 65.5 million visits.

NSW Great Walks are a network of multi-day hiking experiences across NSW, showcasing diverse landscapes from coastal scenery to alpine summits. Ranging from three-day coastal treks to multi-day alpine hikes, the walks are designed to connect hikers with nature through iconic, well-maintained paths.

‘Find Your Path on a NSW Great Walk’ encourages visitors to explore multi-day walks including Snowies Alpine Walk (Snowy Mountains), Gidjuum Gulganyi Walk (Tweed/Byron Hinterland), Light to Light (Sapphire Coast), Murramarang South Coast Walk, Tomaree Coastal Walk (Port Stephens), Grand Cliff Top Walk (Blue Mountains) and Green Gully Track (Northern Tablelands).

Marketing activity is currently rolling out across digital, social and video in the ACT, Sydney and regional NSW, targeting both experienced and entry-level multi-day walkers.

The campaign offers self-guided and guided options as well as camping and accommodation choices for overnight stays.

Destination NSW CEO Karen Jones said: “The NSW Visitor Economy Strategy 2035 highlights nature-based experiences as being one of the key drivers of tourism growth, attracting high-value travellers and repeat visitation.

“Outdoor experiences such as NSW Great Walks support regional businesses and economies and strengthen NSW’s position as a global leader in nature-based tourism.

“The walks showcase some of the state’s most breathtaking and diverse landscapes, from pristine coastline to ancient rainforest and alpine peaks, and encourage people to explore regional NSW in new and adventurous ways.”

For more information visit the NSW Great Walks web page.

View the campaign below: