Tourism Australia has opened seller applications for Australian Tourism Exchange 2027 (ATE27).
Australia’s largest annual travel and tourism event will return to Sydney from 16-20 May 2027.
ATE27 will bring together top tourism buyers from across the world and Australian businesses to establish connections and sell local experiences in international markets.
Sellers can use ATE27 as a platform to communicate key product updates, strengthen existing relationships and develop forward business.
Learn more here.
Support to attend ATE27
In conjunction with Tourism Australia opening seller applications, Destination NSW is offering two programs to support eligible NSW businesses to attend:
New Product Pathway - for first-time participants. Successful applicants will receive support for 75 per cent of the primary delegate fee of $5,995.
Aboriginal Trade Event Support - for Aboriginal-owned businesses.
- First time seller at ATE will receive support for 75 per cent of the primary delegate fee
- Returning seller at ATE will receive support for 50 per cent of the primary delegate fee.
Learn more here.
Key dates
- 20 October 2026 - Tourism Australia opens ATE27 seller applications
- 20 October 2026 - Destination NSW opens ATE27 Industry Support Programs
- 13 November 2026 - Applications close for both Tourism Australia ATE27 seller applications and Destination NSW Industry Support Programs
- 7 December 2026 - Destination NSW advises applicants of the outcome of their support application
- 8 December 2026 - Tourism Australia advises applicants of the outcome of their ATE27 seller application
