New content to showcase NSW Aboriginal cultural tours in ten languages

NSW’s unique and exceptional Aboriginal tourism experiences received international exposure this week with new Aboriginal cultural videos dedicated to the sector released in ten different languages at the Australian Tourism Exchange (ATE) trade show.

12 April 2019

Minister for Tourism Stuart Ayres said Aboriginal tourism was a key part of the State’s popular tourism offering and ensuring its growth was a priority for the NSW Government.

“Over the past five years, nearly 328,000 international travellers to NSW took part in an Aboriginal tourism experience, with these visitors spending an estimated $1.3 billion during their stay,” Mr Ayres said.

“This represents a growth of 56 per cent in visitor numbers and 77 per cent in visitor expenditure over this time.

“I’m delighted to see our tourism and major events agency Destination NSW delivering initiatives such as these to support our Aboriginal owned and operated businesses ensuring they continue to enjoy strong results.”

Destination NSW CEO Sandra Chipchase said the videos in English, French, German, Spanish, Italian, Malay, Indonesian, Chinese, Korean and Japanese, as well as closed captioning for people with a hearing disability, reflect the depth and breadth of NSW’s export ready Aboriginal tourism experiences.

“These videos showcase many of our State’s Aboriginal tourism operators telling their own stories to a wide audience in an authentic and engaging way,” Ms Chipchase said.

“We’re effectively equipping our international offices and their partners with a suite of materials that can be used to entice international visitors to come to our great State and make an Aboriginal experience part of their experience.”

NSW is home to the largest population of Aboriginal people in Australia, represented by more than 80 different nation groups.

The new Aboriginal tourism experiences content series can be viewed via the links below.




Blak Markets

Port Stephens


Hunter Valley


Scotts Head

Dreamtime Southern X Sydney

Wagga Wagga


Media: Sarah Quinn 0448 266 271

About Destination NSW

Destination NSW is the lead NSW Government agency for the State’s tourism and major events industry and is responsible for devising and implementing strategies to grow the State’s visitor economy. Our particular focus is driving tourism and acquiring and developing major sporting and cultural events for Sydney and regional NSW. In addition, Destination NSW is the major investor in Business Events Sydney with the aim of securing more international conventions, incentive travel reward programs, corporate events and exhibitions.

Note to editors

Images can be found in the Destination NSW Content Library

Download a PDF version of this media release (PDF 262 kb)