Destination NSW has released NSW visitor experiences: state of play research, offering valuable insights into the experiences that are influencing tourism demand.
Conducted in partnership with FiftyFive5, the research explores the Australian domestic tourism landscape, including the level of interest and motivation for different travel experiences.
It has been designed to support the NSW tourism industry to make decisions about where demand exists and practical ways to partner with industry providers.
Explore the research
The research initiative includes 10 reports: Aboriginal Experiences, Agritourism, Aquatic and Coastal Experiences, Arts and Culture, Journeys, Luxury and Wellness, Nature-based Experiences, Outdoor Activities, Social Impact Tourism and Urban Tourism.
