NSW First Program - Develop
Develop great tourism experiences, whether you are just starting out or taking the next steps in your business. Gain a better understanding of the tourism industry, and get practical tips and insights for your developing business, creating market-matched products and standing out from the crowd.
Develop Bookable Experiences
Find out how to create and adapt bookable visitor experiences, and set them up to sell online.

Webinar video: Introduction to NSW Aboriginal Tourism

Video: Creating bookable experiences

Tutorial: Adapt your tourism product

Webinar: Sip, Chat & Discover - Creating bookable winery experiences

Webinar: Sip, Chat & Discover - Selling winery experiences online (panel)
Sustainability Skills Micro-credentials Round Two
Destination NSW has partnered with EarthCheck to deliver round two of the free short online Sustainability Skills courses – known as micro-credentials – for NSW visitor economy businesses.
The micro-credentials will help businesses to:
- to increase their sustainability knowledge
- deliver on consumer demand for sustainable experiences and
- provide practical solutions to implement in their business
The three micro-credentials are:
- Sustainability 101
- Sustainability and your Experience Delivery
- Sustainability Management.
On completion of all three courses, you will receive a certificate from Destination NSW and EarthCheck for the Sustainability Skills Micro-credentials.
Places are limited. Successful applicants will be notified by email and provided with log-in details to commence the micro-credentials.

Strive 4 Sustainability Scorecard
Destination NSW has partnered with Ecotourism Australia to provide free access to the pre-certification Strive 4 Sustainability Scorecard for eligible NSW visitor economy businesses.
The free Strive 4 Sustainability Scorecard supports businesses to assess their current performance across the four pillars of sustainability: environmental impacts, socio-economic impacts, cultural impacts and sustainable management.
The scorecard will help visitor economy businesses to:
- Learn how business can positively impact people, the planet and culture
- Evaluate current sustainability performance (in less than a day*)
- Receive personalised and practical insights for continuous improvement
- Clarify and simplify sustainability practices through a snapshot evaluation.
The scorecard can be completed at your own pace. *The average completion time is 4 to 8 hours.
Expressions of Interest open on 23 June 2023. Places are limited. Successful applicants will be notified by email and provided with log-in details to commence the scorecard.

NSW First Quick Tips Guides – Tourism Resilience
These NSW First Quick Tips Guides provide practical advice to help tourism businesses prepare, respond and recover from the impacts of bushfires and other natural disasters.
Tourism Business Case Studies
Tourism businesses from all over NSW have participated in the NSW First Program to develop, promote and sell their products and experiences. Find out what some of them learned, how their businesses grew and their first-hand tips for success in this NSW First Case Study series.