NSW First Program

6 June 2021

NSW First Program

Destination NSW delivers the NSW First program to assist tourism businesses around the State to develop, promote and sell their tourism products.

It includes face to face workshops and online webcasts that offer ‘how-to’ insights on a range of topics for the tourism industry, with events to be added to the calendar throughout the year.

What's new?

Friendly koala at Symbio Wildlife Park, Helensburgh in the Illawarra region.
Pathway Program: ATEC Host Market Specialist Training
Insights - 900 x 600
Pathway Program: Strive 4 Sustainability Scorecard
Quick tips: Creating sustainable experiences
Course: Sustainability skills micro-credentials


Develop great tourism experiences - whether you are just starting out or taking the next steps in your business.

Gain a better understanding of the tourism industry, and get practical tips and insights for your developing business, creating and adapting market-matched products and standing out from the crowd.


Promote your tourism experience through online, through media and via local networks, using well-planned marketing tools. Find out how to tap into Destination NSW activities to extend your marketing reach.


Get set up to sell online via your website and learn how to work with third party distributors like online travel agents.

Find out how to sell to international visitors by partnering with the inbound travel trade - learn how to become export ready, tailor your product for international visitors and prepare your business to connect with the distribution partners.

Hear from NSW tourism businesses who have participated in the NSW First Program

Tourism businesses from all over NSW have participated in the NSW First program to develop, promote and sell their products and experiences. Watch to find out more!